London 2012: in the pink

The London 2012 Olympics has a new logo.


Revealed on the web today, the logo itself is, of course, perfectly hideous. But the idea is good: a logo that keeps moving (see YouTube for the introductory press conference) and can be used on mobile phones and whatever other multimedia we'll be toting around in '12.

Let us know what you think.

-Zed

QWTOFDY
“In silence and movement you can show the reflection of people.”
-Marcel Marceau